Market Miner - Data Mining for Direct Marketing
Published by AbTech Corporation
This website explains how its data mining tools can improve the success rate of direct marketing strategies in companies. It claims that: "MarketMiner helps marketing and sales professionals increase their sales and profitability by 20% to 350% easily and affordably".
The design of the web site is inappropriate. There is a bad choice of fonts and graphics which cheapens the image of the company. The exaggerated quote extracts gives the audience an impression that this is a no frills company trying to flog its product, very unprofessional.
Navigation through the site is very simple however, with a single horizontal menu bar at the top that allows access to all sections of the site. The large image could have been used as an image map, to give it functionality rather than waste space.